How Advertisement For Cosmetics Are Effecting Today’s Teenagers
The industry of cosmetics covers a large range of products and beauty supplies. It can apply to any number of make ups, beauty products, and skin care. The definition of the word means different things to people. They are a big part of the feminine lifestyle.
The advertising market for today’s beauty industry is full of campaigns that feature beautiful women with perfect features. Consumers are then told they can look that way too, if they buy the product. This type of marketing has garnered a bad reaction from the teen market.
These advertisements show girls getting flattering attention from males while looking flawless and beautiful. This type of image makes girls think the only way for them to get that kind of attention is for them to be beautiful. While it sells the product, it also lowers the self-esteem of the customer.
Depression is the normal result of advertising like this. Teen years are the most impressionable years in a young girl’s life. This is where they learn to live in the adult world. If they think they have to be beautiful in order to be a success in life, this is an unrealistic outlook.
Skin care products are a good example of this kind of marketing. Most, but not all, skin care products offered these days use celebrities or hired models to star in their commercial campaigns. Actors and models already have a bad reputation for being “made up” or airbrushed. Companies using them to get to the teen market just add salt to the wound. They are considered role models so if they look perfect, girls think they have to too.
When teens see commercials like that, they think they have to look like what they see in order to be happy. That is an unrealistic outlook, and should not be allowed to be sent through television or other mediums.
Commercials on TV are not the only culprit. Fashion magazines, and those geared towards teenagers are worse. They advertise using models and celebrities that are shown to be flawless. Even if the consumer bought the product, there is no guarantee that they are going to look exactly like the model or actor being pictured. These pictured models are more than likely airbrushed to look perfect.
Thankfully, there are some industries taking this problem into consideration with their product lines. Real individuals are being brought in. Models and actors are now taking a backseat. With these changes, the pressure is off for perfection is off.
The problem will not go away over night, but there are steps being taken. Flip through a fashion magazine or a teen oriented magazine once. You will see many cosmetics advertisements now feature normal teenagers. This is a big step in helping the self-esteem of today’s youth.
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